Blue Ocean Strategy
https://gyazo.com/affea17a20621d0728c3709f0a7a8aab
[Blue Ocean Strategy --- Creating a World Without Competition (Harvard Business Review Press)
Amazon
I've read the old edition, but not the new one yet.
#BlueOcean
#RedOcean
p.49
The old logic of choosing between differentiation and low cost must be abandoned.
choosing the wrong two options
Value Innovation
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